Content Creation–What Is It?

Content Creation–What Is It?

content creation: the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts

Ever since my return to YouTube, I have started to step fully into defining myself as a content creator. While I consider myself a blogger first, as it is something I have been doing for five and a half years now, I also realized that I have been consistently creating and editing YouTube videos for a year and a half now.  It only makes sense that I widen the umbrella as I continue to learn new skills on different platforms. Let’s also not forget the innate Millennial skill of being able to adapt to new social media as they arrive. But when it comes to compiling all of these skills and turning that into a career, the world of creating content isn’t as simply boiled down as the two-word title.
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What’s the difference between an influencer and a content creator, for example? Is it the age-old conundrum that an influencer can be a content creator, but a content creator is not necessarily an influencer? Should people who work in social media be expected to also know graphic design, video editing, animation, etc.? If I do apply for a video editing job, am I expected to take over social media as well? This is all part of the confusion that I can personally say I am witnessing in job descriptions, advice webinars, and panel discussions about media. When I Google “What is a content creator,” the first page of results stem from personal blogs rather than major publications. The definition I pulled at the beginning of this post was one I found on Wikipedia which goes to show how new this realm really is, even to people who are considered to be a part of it. Continue reading “Content Creation–What Is It?”