Time For a Refresh

Happy Black History Month, everybody! How are you all doing on your New Year’s resolutions?

If you read my last blog post, you’ll know that I’ve been directing my energy toward getting back to who I am. This past month, I’ve really just been focused on reframing my mindset and showing gratitude toward life when times get tough. For the most part, I’ve been pretty successful, but there is always work to be done. With this new perspective, however, today we’re talking about changes I want to make for the blog and I guess my “brand” moving forward.

Obviously, the concept of this being a travel blog failed. It was so much fun while it lasted and I would have loved nothing more at that time than to have seen that take off as a full blown career, but what’s the saying? When you make plans, God laughs? Something like that. A global pandemic is of course not something to laugh at, but it very quickly let me know that I could never sustain a career of being a full-time travel blogger with the different things that I consider my priorities. I think I’ve written about this before, but it’s not really in my nature to be a risk-taker, so everything about the lifestyle of a travel blogger completely contradicts who I am at heart. Still, it was hard to see these things that I do love so much–creating content and traveling–not work out in holy matrimony. I’ve stayed far away from the idea of reviving this blog and my YouTube channel, but I finally decided to take baby steps toward creating content again.

I recently created my first Reel and also a couple of TikToks. I never envisioned myself getting on TikTok because the comment section is…humbling, to say the least. Still, it allows me to create when I do have those experiences where I can only capture snippets, either because of restrictions or simply because I’m enjoying the moment. I’m still learning how to use these platforms since short-form content is not really my wheelhouse, but I understand that it’s necessary for growth and a great skill to have. One of my struggles with the blog, social media, and my YouTube channel in the past was that I was pretty much doing it all on my own and it was difficult, even when I had a job that gave me a lot of free time. I have no clue how I’m going to juggle it with the addition of Reels/TikToks once I do get a flow going in the (hopefully) near future, but the point of the “rebrand” is to just enjoy the process this time around. I don’t want to put pressure or expectations on myself besides feeding a hobby. Of course, we always hope that we can do something we love and make money from it, but I ran myself into hot water the first time around when I made that my goal, and I don’t want to go through that again.

I’ve updated my About page (above) with my new objective for this blog and subsequently my YouTube channel bio as well. At this stage, I just want to share and enjoy. I don’t want to focus on aesthetics or who my target audience is. I realize now I don’t have a niche. My niche is me–being authentically myself and just living my life how I see fit. All I can hope is that you all will still come along with me on this journey and that I can at least provide relatable content in some fashion. I thank everyone who has been reading along this long and I look forward to creating more consistently for you soon. Lex in the City as a brand will be coming to a close soon and I’m sure a new look will shortly follow. Not sure if anything as catchy will follow in its place, but it’s time for a refresh.

xx, AE