“Using Your Niche to Build an Engaged Community,” a Webinar by Black Travel Alliance (Review)

This past weekend, I attended the first webinar hosted by the Black Travel Alliance. If you’ve never heard of Black Travel Alliance, here’s a little background from their website:

Black Travel Alliance is a new group of Black Travel Content Creators from across the globe. Our three pillars of the community are alliance, amplification, and accountability. As travel authors, bloggers, broadcasters, journalists, photographers, podcasters, social media influencers, and vloggers, we unify to amplify. We also aim to provide training and business support to our members, as well as hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.”

Black Travel Alliance launched in early June which was, in my opinion, such perfect timing. Though travel has not been an overwhelming priority for most people, it did not diminish the call to action for travel companies, agencies, businesses in aviation, etc. to confront the lack of diversity and inclusivity of people of color, especially black people, in their demographics. Because traveling is both for leisure and business, we need that representation on the other end of the phone or that email chain, or leading our tours, or owning our hostels, Airbnbs, and other accommodations. We need people who understand what it is like to travel the world with a built-in disadvantage; not just for people of color, but for disabled people, fat people, people whose first language isn’t English, and so on. They started a hashtag, #pullupfortravel, that gave specific companies 72 hours to respond with their demographic make up within their companies. They got a lot of responses and I genuinely think it’s because their activism went beyond social media. Black Travel Alliance aims to really enact change, so it was a no-brainer for me to support this cause.
I wanted to include all of this background because it is extremely important to note not only why I follow them, but why you should be following them too. It’s one thing to create a space for black travelers, content creators, and their allies to form an alliance, but it’s another to come out of the gate with an immediate call to action and actually seek change. Yes, you did read that right–you can be an ally and still join the Black Travel Alliance. This is a mission I could get behind and one you should too. Be sure to follow their Instagram (linked at the beginning) to learn more!

Their first webinar was called “Using Your Niche to Build an Engaged Community” and the presenter was Gabby Beckford of http://www.packslight.com. Gabby is 25 and her niche is Gen Z travel. She talked about how when she first started, nobody was interested in hearing from the perspective of Gen Z because they are young, they haven’t experienced a lot, and they don’t have their own money to ultimately contribute to the industries that were initially ignoring them. However, I think we have all seen with the boom of the influencer and the rise of TikTok that the Gen Z voice is HIGH in demand. So if the interest in Gen Z is so in demand and saturated, how does Gabby effectively use this as a niche? She would tell you by being specific, consistent, and committed. When you go to her Instagram, it’s in her name and bio that she is a resource for Gen Z travel. When you go to her website, it is in her mission statement and further supported by the content on her page. If you want to know about what Gen Z is doing in the travel industry, you go to Gabby, and that’s the whole point and advantage of establishing a niche.

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